It can be a real challenge to create an attractive and relevant website so that web professionals can be a great solution outsourcing. However, they also need to remain relevant and grow continuously in order to be able to provide their clients with a valuable service. Here are some ways in which web professionals can customize a website to improve voice search results:
1. Focus on the snippets included
The featured snippets appearing at the top of SERPs are intended to provide a succinct answer to a client request. With this feature, Google aims to present the most relevant content for a smoother experience to the very top of the user’s search result. In addition to ensuring high-quality content that justifies the search engine’s relevance and quality, you can go one step further and include a brief summary of the crux above the fold of your content. The average result of voice search is about 29 words long, so bear that in mind when making summaries of content. In addition, long-tail keywords are a common “snippet” feature and should be included for enhanced exposure.
2. Include keywords of long tail with conversational tone
It is imperative to keep in mind that the way we speak is inherently different from the way we write when optimizing your site for voice searches.
While queries typed are very short and concise, more words are used in conversational search queries. This translates into the focus on long tail keywords that sound natural, and are more likely to be used in voice searches. For conventional SEO, it helps, because keywords containing multiple terms face fewer competition and have a higher chance to top the SERP list. It may take further and detailed work on keywords, but it is worth it. Moreover, the easier your phrase reads–the better for your SEO. We’re speaking less formally than we write, which means a reduced term. In fact, most of the voice search software is consistent with reading levels of 9th grade. You might be learning about genetic engineering, but it should be written in such a way as to make it easier to understand.
3. Ensure Fast Page loading
The reason people use voice search is a convenience, and what is the convenience of a slow load speed? Google’s algorithm not only tilts to websites that load faster, thus ensuring optimum user satisfaction and lower bounce rates; it also benefits consumers. This is straightforward on-site SEO in practice, with a particular emphasis on mobile responsiveness.
Google Mobilegeddon (Google’s new mobile ranking system launched in 2015) allowing mobile sensitive pages to rank higher, making your website compliant with smartphones as well is important. Faster page load speeds are reached by using optimized frames, compressed files and, to name a few, website caching. People are already using voice search widely and will only drastically increase their acceptance in the future.
Those taking voice search into account already have an advantage over other players in their SEO strategy. Voice search works by narrowing down results, searching only for the top three. Organizations which focus on early adoption of voice search will benefit from higher awareness of content, which will only continue to increase. While it may seem daunting now, the future is clear: voice search will shape SEO’s heart, and planning for it now will give you a competitive edge over others as they attempt to catch up in the years to come.
Want to know how to make your website better now that 5G technology is coming up? Head over to the article, Read more about methods to get your website ready for 5G.
Mark. (2019, February 1). Why And How To Add Voice Search To Your Website. Retrieved November 7, 2019, from https://webprofessionals.org/why-and-how-to-add-voice-search-to-your-website/.