All the business owners understand the importance of having a website but often they just launch the website then never keep the performance ahead, it might lose valuable clients due to the website system error, outdated content, poor impression, user-unfriendly & etc, and remember the digital era keeps rapidly changing so would be reflected of user behavior. Therefore, that is going to impact your business dealing power & sales lead.

1. Content updates: Regularly updating website content keeps it fresh and relevant for users. This includes adding new pages, updating product or service descriptions, and publishing blog posts.
2. Software updates: Keeping website software up-to-date ensures that the website runs smoothly and is protected from security vulnerabilities. This includes updating the content management system, plugins, and themes.
3. Performance monitoring: Regularly monitoring website performance helps identify and fix any issues that might affect user experience. This includes checking website speed, load time, and server uptime.
4. Security measures: Implementing security measures such as firewalls, SSL certificates, and malware scans helps protect the website from cyberattacks and data breaches.
5. Backup and recovery: Regularly backing up website data and having a recovery plan in place can help restore the website in case of a disaster or data loss.

Website maintenance is crucial for the success and longevity of a website. By keeping the website up-to-date, secure, and functional, it can continue to attract and retain users and support the goals of the business or organization it represents.