Design Marketing-Friendly Ecommerce Sites
It’s simple to see the reason someone considers online stores to have more shoppers than their physical counterparts. What is e-commerce exactly and how this online business trading models work? Ultimately, e-commerce sites can adapt virtually infinite product lines and customers, and they don’t need workers to trade directly with each buyer.
This article includes several design elements needed to apply to be able to get WordPress e-commerce website to excel and transform your website become as marketing tool.
1. Gain Leads for Selling to Later
Some folks just do not purchase the first time they go to a website, regardless of how persuasive you are and how brilliant is your merchandise.
There is nothing to fear if a visitor has slight interest in buying. Nevertheless, it is your job to ensure they do not overlook about you and return later, if they decide to buy after all. Even though various tactics and techniques can be found, but today, email marketing continues to be the most efficient and convenient.
Hence, every attempt must be made on building mailing list. Provide discounts to new subscribers, and give them attractive, special content in their inboxes. In short, figure what is required to persuade visitors to give their emails.
2. Use the Proper Engine
Over 30 percent of websites in the world uses WordPress. The platform’s content management system and development infrastructure allowing it to be by far the best extensive website creation software in presence, and it is only normal to choose WordPress for your new ecommerce site as well.
But, WordPress by itself is a bit more than a platform, and all its possibilities only become obvious if you correctly choose the rest of your tools.
Select a shopping cart and retail management plugin that is very customizable and lets you to merge your content and commerce strategies in various approaches. Make your due diligence to discover a solution that ease the making of complex product catalogues, is highly scalable, and offers harmonious integration with WordPress.
3. Provide Customer Support using Live Chat
People need answers to their questions now or not at all. They do not have patience to wait for explanations, they rather leave and move to your competitors.
Live chat is the best means as it will accelerate the sales procedure. Visitors are more likely to interact with your store, if the assistance is offered to clients directly on the website.
4. Write Original Product Descriptions
Make product descriptions exclusive and written in an understandable tone nevertheless, although no special goods were offered, and the products can be found in other shops.
Avoid writing something that can be read anywhere else on the Internet. Do not define the products using identical phrases and applying similar selling points as other sellers.
Write yourself or employ a high-quality SEO copywriter who can produce content that will make customers instantly see that they fit in your store.
5. Implement Ditched Cart Retargeting
This is a surprisingly effective, yet easy to implement and frequently overlooked technique that can be applied on e-commerce sites.
It makes a large impact on business, although only recovered a small portion of the customers that abandoned their cart.
The most noticeable tactic is using cart abandonment emails. Social media retargeting ads are also a decent substitute.
If you already have not develop an ecommerce website, read our article if want more about how to develop an Effective E-Commerce Website.
Source:
Tips For Designing Marketing-Friendly Ecommerce Sites In WordPress. (2019, September 4). Retrieved from https://digitalagencynetwork.com/tips-for-designing-marketing-friendly-ecommerce-sites-in-wordpress/.