Artificial Intelligence technology allows human tasks to be carried out by machines and computers. The machines should then learn from their experiences to complete these tasks and adapt to optimize any new inputs accordingly.
The technology needs to be programmed efficiently with deep learning capabilities to allow AI to function properly. All of this technology needs to be able to recognize patterns in the processed data. AI is being developed at a rapid pace, resulting in an exponential increase in revenues from these applications.
To better understand the web development role that AI plays, let’s untangle the following list of AI’s pros and cons in web design.
Advantages of Artificial Intelligence
The most important concept for web design is user experience. For businesses, users are particularly important because these users are often customers. Seventy-nine percent of people who don’t like what they find on one site will go back to find the same product on another site. It is therefore important to ensure that your goods are easy to find and that consumers can check out easily if necessary. Companies like Amazon have a customer-centric platform that uses AI to enhance customer experience. For example, a list of potential products they might need can easily be seen when logging customers. They can deliver the products to their preferred address by one click. The process is seamless, making Amazon one of the web’s most competitive e-commerce companies.
1) Personalized Content
Whether it’s videos, blogs, or articles, online content is king. You can show audiences some content that is tailored to them by implementing AI on your website. For example, with Youtube, Netflix, Spotify and other media channels — AI often recommends new user music, videos, and other relevant content based on past behaviors. Users will feel comfortable exploring new material while being sure they want it.
2) Voice Search Optimization
Voice Search Optimization is one of the fastest-growing web design trends. Since many consumers use their mobile devices more than their desktop, mobile device websites often need to be configured. People feel more comfortable now than ever using Voice Search Optimization, as 40 percent of adults are now using voice search once a day. AI voice bots can help your customer find what they need, regardless of the language they speak, by implementing AI in your website. This is one of emerging technologies ‘ most challenging yet exciting trends to come.
Disadvantages of Artificial Intelligence
1) A Place for Humans
Since AI has been shown to be more efficient in forming content to fit on different devices, we will still need to know how to code. If not, how do we move into this phase? These are just some of the issues that come to mind as we think about the role of humans as we incorporate AI into web design. It’s hard to predict what the future holds for people in the space of web design. One thing for sure, though, is that humans are full of creativity and imagination that could be hard to replicate even for AI.
2) Privacy Issues
As AI and machine learning can be developed to monitor consumer behaviors and their online interactions, many consumers often feel uncomfortable. In combination with AI, software such as Google Analytics has unlimited potential to mine data and insights from customers. It could therefore be scary for consumers because 94 percent of them want to do business with a fully transparent company. How can we maintain a strong customer relationship and build trust when we use AI in web design. This will be a tough subject for years to come, as finding a crucial balance between learning too much about your consumers and helping them find the right products to fit their needs will be difficult..
3) Impersonal Interactions
Despite how well you’ve created your chat bots and automated responses, customers can say it’s been sent by AI. Many users still want personal responses in the digital age; therefore, we step away from those much-needed personal interactions by implementing AI. Chatbots are the most problematic features when it comes to creating a customer-friendly barrier. A chatbot is often used by 34 percent of customers to reach a human customer service agent.
10 Ways to Use AI for Web Design
Web design is constantly evolving, and the best designers in their work are always expecting the next big thing. Artificial intelligence, or AI, is at the center of attention and has the ability to alter the way web designers work entirely. Using AI, websites can become incredibly responsive, with the ability to understand and respond to the needs of the web user. Of this reason, knowing how they can optimize the use of AI is important of web designers. In Web Design, there are ten ways to use AI.
1. Explore the Parameters
Before you decide to use AI in your web design, do some research and find out what AI as a designer has to offer to you. While some basic functions are familiar to everyone, there are those that are more detailed and will open your mind to what AI can accomplish. Keep in mind that AI’s role today is to make sure the consumer has a seamless experience and that it can also be customized. AI is suitable for use on individual blogs as well as corporate websites, but it will also vary the parameters used on these platforms. Online, AI builds a digital robot designed to make life and add value much easier.
2. Find a Web Design Platform
Use AI allows websites to be developed by developers of all skill levels. This is because AI makes working with a digital assistant at an affordable price. The program can match key parameters by answering a series of questions and thus easily create your web design, content and mark it. There are two projects that stand out as genius AI-based website builders from the rest online. They are both WIX ADI and Grid. A simple website can be produced free of charge with AI and a nominal fee can be charged for a more complex website.
3. Understand the Algorithms
You don’t have to be able to write the algorithms, you just need to be able to understand them. This enables an excellent website to be created using AI. Algorithms are different from coding and you will be saved on your web creation from manual hours. When you understand how they work, when you create your preferred website, you will be able to answer questions easily and set the AI in motion.
4. Personalise the Experience
Web designers can use AI to construct a customized website user experience. Where in the past things might have felt disconnected, with only images to interact with, AI means the website feels more real. In addition, colors or layout may be changed based on AI preference. Web designers can assist in helping to create superior experiences.
5. Look at Cost
The great thing about using AI is that it allows websites to be built by all types of people, and the results can be incredible. In the past, it was believed that using large budgets the best websites were produced. Moreover, with AI in place, it becomes obvious that anybody who can answer leading questions will create the best websites so that the developer’s core focus is on content. Look and feel carefully.
6. Improve the Customer Experience
Web design AI can be used to create better customer connections. This is because on the website, the system is able to track their movements and behaviors, thus providing a clear indication of their moods and preferences. Using AI helps minimize the errors you can find on a website that will add value to it. It also allows a significant amount of data to be processed in minimal time.
7. Activate Voice
AI can bring an interesting way to life to a website. This can then make the target audience much more related to it. For instance, one can incorporate voice into the website with artificial intelligence. When seeking help, one may have a voice explaining what should be done rather than reading through a standard response on the website. Overall, this will help ensure seamless communication and a high level of engagement with the target audience.
8. Elevate Designs
Web designers can use AI to improve their projects or to create new websites based on AI elements. What this does is open them up to the creative process for the artist rather than relying on coding and jargon. As web designers continue to use AI, brilliant inputs on the elevation of design will also be available.
9. Retain People on the Website
AI can be used to support retainers who access the website. This often occurs to bots on the website that can assess the target audience’s emotions based on how they travel on the website. This allows the production of pop-up notifications that connect with the emotions of those who use the website. The downside of this is that the contact gaps are greatly reduced as the target audience will relay their message and receive a message.
10. Ideal for Creativity
One needs to look out for buzzwords in web design, and AI is a buzzword that continues to gain traction. With AI, website tools can be developed that allow intelligent responses to a range of queries to be produced. One should use AI to enhance the experience of the user and to leverage a brand and win trust. The internet is still changing, especially when you compare it with what it was like two decades ago today. When Internet connections grow in speed, designs become simpler and the need to be original becomes even more important, AI in web design will continue to thrive.
Like this type of article? Read more about Augmented Reality and Web Design.
Create a Website. (2019, August 9). Retrieved November 7, 2019, from https://www.quicksprout.com/the-future-of-web-design-artificial-intelligence/.
10 Ways to Use AI for Web Design. (n.d.). Retrieved November 7, 2019, from https://codecondo.com/10-ways-to-use-ai-for-web-design/.
Reed, L. (2018, April 11). Disruption Ahead: The Pros and Cons of AI in Web Design. Retrieved November 7, 2019, from https://medium.muz.li/disruption-ahead-the-pros-and-cons-of-ai-in-web-design-927a3b0302d1.